Ok, it’s been a while since my last blog post, but when you’re managing everyone else’s social profiles all hours of the day, 7 days a week, it’s hard to want to buck up and do your own sometimes. BUT, so many people have requested this blog post, that I thought I’d sit down and do it already. Currently, I’m hovering somewhere between Seattle and Los Angeles at about 30K feet and I’ve given myself some time to finish this post. Why, and HOW did I get into Social Media Marketing for Celebrities.
A long time ago on a social network far far from here, I had a blog on LiveJournal. And while I’m sure far fewer people were reading my blog posts than I’d like to have admit at the time, it didn’t stop me from writing both creative and personal pieces. I key-worded my posts, added photos and did everything I could to get people to my blog. This was way before Twitter though, so things were a bit different.
Let’s jump to 2006. I set off on a Semester at Sea, sailing from port to port for 103 days. We covered 12 countries in that time and I spent a lot of my down time writing, disconnected from the world, the internet, and my family. I’d connect to the unreliable on-ship WiFi for just long enough to publish my pre-written blog post and send a few emails to family and friends back home. I still didn’t have Twitter to promote my blog posts, so I did a lot of sharing through Facebook and email.
Come 2007 though, I returned home, unpacked and headed out for a movie with my mom when an electrical issue sparked a house fire that caused 90% loss of our belongings. I started to write more about that, the experiences I was having, and what I was learning from losing everything. I decided to start over. I decided I no longer wanted to be a Psychology major, and that New York just wasn’t the city for me.
In 2008, I started by buying my domain, tweeting often, creating a website for my travel/food/social media posts. That lead to my ventures into “Earned Media,” SEO, and “Online Reputation Management” for Wingman Media, an LA-based marketing agency. After about a year hiatus from traditional “education”, I transferred to Pepperdine University to Major in Communications with an emphasis in Journalism. I kept my freelance clients and brought on new clients. I worked 30 hrs a week and maintained 15-18 Units. Don’t ask me how I managed a social life, because I have NO idea, but I did!
I kept up with my personal social profiles, blogged a lot about the things I was passionate about, and went to a LOT of events of all kinds. I handed out my cards, connected with people afterwards, and grew my client-base. I did that for 2 more years, all while attempting to graduate in a timely manner. Taking a year off after a semester abroad meant that I had to make up for “lost” time. In reality, it taught me a lot, and I wouldn’t take it back. It wasn’t until 2010 though that I took a full-time employed position. I had loved the flexibility I was able to have to continue my travels and studies while managing my own clients, but I got an offer I couldn’t refuse.
I was on Twitter when an acquaintance I’d met at an event for Yelp contacted me saying the start-up she was working at was looking for Social Media Managers to manage celebrity profiles, and that I was a perfect fit. I scheduled a meeting with the team members at TheAudience at the William Morris Endeavor offices in Beverly Hills, and landed the job. I was then part of a nine-person team running anywhere from 5-15 celebrities pages at a time. It was a fun, challenging rush and I loved the group I was working with. As the company grew from nine to 50, roles shifted, teams were split up and divided by genre of client, and after a year I wasn’t feeling like it was the permanent job I had wanted it to be. I LOVED the people, but wasn’t able to find a niche I was REALLY passionate about. A few months after leaving the company, I was approached by my former boss and was asked if I’d have the bandwidth to take on some of the clients they weren’t able to manage themselves either because of conflicts of interest or other reasons. I couldn’t pass up that opportunity either, so I added their clients to my then current client roster. 4 years later and I’m doing Celebrity Social Media Marketing.
Some may say I hit a lucky streak and was in the right place at the right time, but I like to think that making smart choices and putting myself in front of the right people was the real reason I got the opportunities that I did. In any case, I love what I do, and although it can be demanding and stressful at times (especially during Awards season or Fashion Week) it gives me the flexibility to work from anywhere in the world that I’d like to be.
Nowadays, I’m in between Los Angeles and Seattle every month or so, traveling and exploring for the best food spots to share with my Twitter friends and loving life. Oh and I manage to take a lot of photos in between exploring Seattle and being in LA.