Mia Taylor

Celebrity & Brand Social Media Manager


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Launching Products On Social – 2021 Edition


It seems like everywhere we look a new product or company is launching. You’ve got to get to market ASAP, and in doing so, might overlook some of the most important steps to a successful launch.

Take a look at some easy steps for ensuring you create a thorough launch plan:

1. Ask yourself some exploratory questions. What’s the story here? How can I communicate the benefits of my products as a solution for the customers’ needs? What’s unique about my product? Devise a communication plan for each step in the launch process.

2. Do you truly understand the needs for the product? Get to know the different need states. Speak to some of your target market and understand where the pain points are. Listen, and build your communication strategy not from what you want to TELL the customer, but what the customer needs to hear in order to convert.

2. Prime the pump on your owned social channels – talk about the needs your upcoming product fulfills. Find ways to reach new audiences with this content/messaging.

Tease the product so as to build excitement for your launch.

3. Content, content, content. Part of drawing in relevant customers is creating value that brings them to your brand, and providing value thereafter to keep them engaged. Establish the brand as thought leader in the space and when it comes time to launch, have very clear communication about the benefits of purchasing your product. 3

4. Partner with content creators of all types. Not just influencers who have large followings, but strategically chosen individuals who can speak passionately about your product. Here are examples of the types of influencers to consider: experts, lifestyle/everyday types, a fun and upbeat influencer, and those specifically known in your product’s niche.

5. Reinforce the benefits and feeling your customer will experience when purchasing your product. Focus on the FEELING they’ll get. More energy? Better Sleep? More systematic organization at home/work? Quality fabric you can feel?

Focusing on the feeling one will experience will connect on a deeper level, and invoking more senses than just being told the benefits/solutions a product offers.

6. This goes without saying, but use even the smallest, newest Social Media account to support the launch. See above for the myriad of ways you can activate on Social Media.

Think about which of the many platforms fits your product best. Where is your target market most active? A quick google search will direct you to the right platform. (Ex: google “Demographics of social media platforms”)

7. It’s Pay-to-play nowadays. That means you have to invest dollars behind your content in order to be seen on Social. For example, boosting posts and stories on Facebook or Instagram to relevant users with affinities matching your target demographic as a tactic for both growing your follower base as well as gaining some brand awareness.

8. Set yourself apart – but don’t try too hard. It’s ok if your product/service is already offered by 10, 20, 30, or 100 different vendors/brands. If you set yourself apart, you’ll draw in the customers with whom your brand messaging resonates. Don’t try so hard to be unique that the customer loses sight of who you are and what you offer, stay focused in your content and brand voice, but define what your unique value is and lean into that.

Ok, so there are 8 of my favorite tips for launching a product/brand online -specifically on Social – but within those 8, there are many tactics that you can employ. Those take time both to establish, execute – test & learn, and optimize based on how they’re working for you and your goals.

If you’re looking for someone to help guide you through the process, or manage the execution, let’s set up some time to chat! Click through to the contact page to send me an email about a discovery call.

Interview with A Soon-To-Be Social Media Manager


I had the pleasure of speaking with a friend’s younger sister about what it means to be in the Social Media space, how I ended up here, and what she can expect upon graduating and looking for her first job.

Since I get asked so frequently about how I got here, what tips and advice I have to offer, and what it looks like to be a Social Media Manager, I thought I’d share her piece here. Enjoy!

“Catherine Cunningham
Visual Arts Business Procedures
Professional Interview


On September 26 th at 5:30 p.m., I interviewed Mia Taylor, who was recommended to me by my brother. He gave me her information and from there I emailed her about my interest in knowing more about her career. We then set up a phone interview as she lives in Seattle.
According to Mia, usually her job would be titled Social Media Strategist or Digital Marketing Manager. However, currently all of her clients are celebrities so she’s been using Celebrity Social Media Manager as her job title. I chose to interview Mia because the social media industry is something I’m definitely considering pursuing a career in.

My goal for this interview was to learn about what social media has to offer in terms of career opportunities rather than just using it for personal entertainment.

The Interview

As a freshman at Manhattanville College in New York, Mia was recruited for their Psychology department. Although she loved psychology, she left after a year when she realized that it wasn’t what she wanted to do long-term. She then did Semester at Sea where she started blogging and reviewing food. She would send her blog posts in email newsletters and that’s when she learned that she enjoyed sharing information with people. After Semester at Sea, she transferred to Pepperdine University in California, where she got a degree in communications with a concentration in journalism. She was specifically interested in online journalism, but because they didn’t have courses on social media and how it connects with journalism, Mia worked closely with one of her professors to add it into the curriculum for one of their classes.

Later on, she eventually graduated from Pepperdine University. While Mia was in school, she was also working at an agency called Wingman Media, that included services like marketing and advertising for businesses in the southern California region. At the time, social media marketing wasn’t really established yet; it was called earned media. Her position at Wingman Media was what got her on the path from earned media to social media as it started emerging through Twitter. While already having around 3,000 Twitter followers in 2009, Mia said that her active use of Twitter (25-50 tweets a day) and all the networking she did were what led to the start of her social media career. Something she wishes someone had told her before pursuing her career, was that from the very beginning, you have to establish defined boundaries for yourself, know when it’s time to disconnect, and have time away from social media. Mia’s been working in social media since 2009 and celebrity social media since 2010. A typical day in her job starts at 8:00 a.m. where she starts off in her home office and works off and on throughout the whole day.

Typically, she’ll have one conference-call every day and she’ll post 3-5 posts across all of her clients’ social media accounts. On average, she probably posts about 20 social posts a day, not including engaging with previously posted content. She tracks social statistics for the pages she
manages to see which posts are performing well and which aren’t. Communication by email is constant throughout the day regarding subjects such as press tours, book releases, season premieres, and red-carpet events.

For times when she has non-celebrity clients, things like what
sale the store has going on and how to promote it is covered. Mia also uses an application called Slack which allows her to communicate with her clients and their teams. I then asked her what she considers has been the lowest point in her career so far. She said that moving away from California, her birthplace and home until the age of 27, was hard because it meant she would have less face-time with her clients and some of them would want to work with someone local.

Now all of her clients are in Los Angeles and she flies there once a month or once every month and a half. As for the highest point in her career, she mentioned how she’s been able to choose clients who she has respect for and who return that respect for her and her work. A high point
for her has also been doing good work that people are willing to refer to other clients. As for the work experience and educational requirements for Mia’s position, you should start out on an intern level and find a mentor that can help teach you about the process of how they do things like creating an editorial calendar, making social posts, and scheduling clients ahead of time. It’s important to have skills in organization and creative thinking. A background in writing is also very important because you have to spend a lot of time adapting your voice to fit the voice of the brand or the person that you’re representing on social media. I also asked Mia what she liked and disliked most about her job. She likes that there’s flexibility that allows her to create her own schedule and lifestyle, and that she can work remotely. As for the things that she finds most challenging about her job, she said that working with multiple clients can be overwhelming at
times and that while her schedule is more flexible, she also has to be available at all times to ensure that she doesn’t miss anything. Social media changes quickly and the biggest part of social media is being in the moment and ready to talk about things that are constantly happening.

It also means working on weekends and holidays. Then I asked her to give me one piece of advice in order to pursue a social media career and she told me to read, study, and follow a mentor and their process. I then asked Mia how she got her first big job, which was at WingmanMedia. She told me that she had a friend who worked there and that they needed a new writer.

She eventually got a job at a social media marketing agency for celebrities because someone was following her on Twitter and thought she’d be interested. It was about knowing the right people and being really verbal about the things she was looking for in work. I also asked her how she
promotes her business and finds new clients, and if your location matters. She said for someone like me who lives in Charleston, it would probably be easier to get a job at a company that needs someone to do the social media marketing and from there you could eventually open your own
business. Starting your career by working for a company would teach you a lot of things and you’d have the reputation of working with them behind you. In regard to money, I asked Mia how she decides what she’s going to charge a client. If you’re in Los Angeles, for example, you would charge higher due to cost of living but you would also be doing a lot more work. There’s websites like PayScale that tell you what people are making in your area. As a beginner, you don’t want to charge so much that clients are disappointed when you aren’t providing what they feel the value is. On the other hand, you don’t want to charge too little that they think that they
can walk all over you and take advantage of you. What makes Mia stand out from her competition is her experience. She uses a portfolio to show how diverse she can be.

When asked how she saw the role of social media in relationship to being a successful creative, she told me that because social media is always changing, you as a creative professional have to keep up with
it. It keeps you on your toes and makes you think outside the box. Lastly, I asked her what the general salary range is for people with jobs like hers. Although freelance is different, a new-to-social media “associate” working on a team generally makes 70,000/80,000 a year. It depends on where you live. The cost of living is lower in certain areas and higher in others.

My Response

After doing this project and talking to Mia, I learned that social media definitely requires a lot of skills. Networking is crucial if you want to succeed in a social media career and a background in writing is also recommended. Honestly, I don’t think anything surprised me because I knew social media was a hard job. You have to be willing to really put in effort in order to be successful in the industry because there’s so much competition. I think a pro is being able to create my own schedule because that can teach me how to become more organized. On the other hand, organization is also a con because it’s something I’ve always had trouble with. I think I have so much more to learn before I can even consider taking a position in social media.”

Tips for first-time campers

Essentials for Your First Glamping Trip


So you’ve never been camping before. That’s alright, no one’s judging. But Summer is coming (YESSSSS) and maybe you’ve been feeling a bit cooped up (between NorEasters and the Pineapple Express, that’s understandable), or maybe you just want to get out of your comfort zone. Either way, getting out for a night of camping under the stars is a great way to recharge, and maybe even step out of your comfort zone (aka off the couch).

But, like anyone, your first time camping can be a bit…intimidating. So, let’s break it down.

The whole point of camping is to leave all the complications behind you, to recharge, be one with nature, and spend some quality time with those close to you (or just some time to yourself, but first-time campers should probably bring a buddy – just saying), right? That said, I’m not a hardcore camper. Each year, we do an annual camping trip – four nights in a tent and let me tell you… I’m SO ready for my luxuries at that point. So, this blog post will cover the basics of camping with a dash of “glamping” on the side.

The Basics: 

  • Tent: I like my space…I like to stand up in my tent. If you’ll have two people, go for a four person tent.  I have a six-person for just the two of us. We definitely “glamp.” Your tent doesn’t have to be pricey – especially not when you’re just getting into camping and not sure how much time and money you want to invest in this new hobby.

  • Mini outdoor rug for in front of the tent door. Great for keeping dirt and pine needles out of the tent. Not necessary but nice to have and easy to roll up with the tent.
  • Camping chair. Get a comfy one with some extra storage for cups, sunglasses, book, etc. Here’s one I really like, and it’s not expensive!  https://amzn.to/2pC3psl
  • Firewood, firestarter sticks, lighters (2 to be safe)
  • Cooler with plenty of water, snacks, food, and ice.
  • Air mattress: The specifics depend on what kind of camping you’re looking to do. We use one like this: https://amzn.to/2pGl9C7 but want one like this: https://amzn.to/2IP6BsP
  • Cooking utensils (foil for campfire meals, camping stove, skewers for hot dogs or s’mores)
  • Bedding: Keep in mind, the air in the air mattress gets REALLY cold, so a sleeping bag is ideal even if it’s hot during the day.
  • Hammock  (I love this double one by Fox Outfitters https://amzn.to/2IP6BsP)
  • Trash bags (Make sure to “Leave No Trace.” This means, whatever you bring with you should go home with you!)

Packing List:

  • Baby wipes (For cleaning your feet or removing bug spray/sunscreen from your body before bed if there’s no shower nearby) and hand sanitizer
  • Flashlights (always good to have a back-up) and extra batteries
  • Towels for showering/lake/river/laying out, bathingsuit
  • Sunglasses, hat
  • Sunscreen, bug spray, face wash, deodorant, SPF chapstick, toothbrush & toothpaste, hair brush
  • Outfit for each day + extra shirt. Hiking pants are a great addition as well. Much more versatile than denim. Pack layers, because at night it does get chilly! Sandals and closed toed shoes, Long pants for night time, when the weather cools off. Socks. Sweatshirt/Jacket.
  • Medications/First-Aid (Advil, bandaids, neosporin, anti-itch spray or hydrocortisone)
  • Cards, games, portable speaker for music, lantern for games at night.
  • Table for preparing food or playing games by the fire if there isn’t a picnic table close by


      • Use a storage container (something like this: https://amzn.to/2DSAtRf) to carry items from your car to the tent, or just to keep organized. At the very least, it’s a great side-table for your air mattress.
      • Bring a portable battery charger for your phone – because let’s face it, you probably want your phone charged, even if there’s no cell service.
      • Dryer sheets are a great way to keep your tent smelling nice – when the tent heats up in the daytime, your tent smells like fresh linen!
      • Sage in the fire place is a great way to keep mosquitos at bay https://amzn.to/2pFbKuB
      • Paper plates and paper utensils can be tossed in the fire as kindling

These are just the basics for a weekend of glamping. My advice is to keep a notepad (digital or otherwise) with you on your trip, so you can take note of the things you forgot or wished you’d brought with you. Each time you go, it’ll be easier to pack, and more fun when you get there! 🙂

Here’s to the upcoming camping season (because I don’t winter/spring camp in the rain up here in Seattle!)! If there’s something you think should be on this list, don’t hesitate to leave it in the comments below!

Happy Camping!!

The Best Food in Reykjavik, Iceland!


Everyone who knows me, or follows me on social media, knows I’ve fallen in love with Iceland. My husband and I have done 2 two-week road trips around the country, and are in the midst of planning our third trip there at the end of May to visit friends we made there on our previous trips. I’m even in the throes of learning the basics of conversational Icelandic, which is quite the undertaking but so fun.

I Love You, Iceland!! (PS, this is Gullfoss, and it looks like a slice of pie with white frosting. To me, anyways )

People who know me also know I’m a huge food fiend. I like cheap food, expensive food, sweet foods, salty snacks, predictable and wild food, and every combination of the aforementioned. Whenever people are planning trips to Iceland, they’re sent my way for recommendations, so I thought it was time to start with a food list –  for public consumption (see what I did there??).

It can be very pricey to visit Iceland for any period of time — especially if you’re traveling through the countryside, so I’ve broken my recommendations up a bit. First, you’ll see cheaper eats, then a list of some of my favorite spots, and lastly, coffee shops and bars! Enjoy!

Here are some great places for dining on a budget in Reykjavik:

  • Noodle Station — This is BY FAR my go-to in Rekyjavik for food. It’s quick, it smells and tastes divine, and you’ll probably even have leftovers.
Noodle Station’s Chicken Pho that blew my MIND!
  • Baejarins Beztu Pylsur (hot dogs) — The famous hotdog spot. Any hotdog place in Reykjavik will do the job though, so don’t hesitate! They’re much better than in the States!
  • Sandholt Cafe for brunch (not cheap, but not pricey — very good food in Reykjavik)
  • Kafitar (Coffee shop) for coffee, pastries, breakfast sandwiches. Free Wifi as well.
Kafitar coffee and breakfast sandwich with egg, cheese and peppers
  • Reykjavik Chips for quick fries and different toppings. It’ll fill you up!
  • Devitos for take-away pizza
  • [CLOSED] Dunkin’ Donuts — for really artsy donuts and cheap sandwiches

Alternatively, if you’re looking for great restaurants and drinks not necessarily on a budget, take a look at this (growing) list of some of my favorites:


French Onion Soup and a Moscow Mule at SNAPS
  • Apotek for great drinks and a lovely menu. Upscale and definitely a splurge. Make a reservation!
  • KBar for brunch or cocktails http://www.lonelyplanet.com/iceland/reykjavik/restaurants/fusion/k-bar
  • Loftið — Upscale meal with great cocktails
  • CooCoo’s Nest for Taco Tuesday (all their food is good though!)
  • Dill for Michelin star awarded, new Nordic cuisine. Beautifully plated.


  • Reyjavik Roasters coffee off the beaten path, lots of locals here, great coffee
  • Quest BARber shop: Get a haircut, grab a drink, pull up a chair and listen to awesome live music by local (and traveling!) performers
Quest has such a fun vibe!
  • Te & Kaffi for… you guessed it. Tea and Coffee!
  • Slippbarinn — Reykjavik’s first cocktail bar
  • KaldiBar for ambiance and great drinks. This place gets crowded on a weekend!
  • Kaffibarinn — It’s Coffee and it’s beer, what more could you ask for?
  • MicroBar (pronounced meecro-bar) for local beers in a sub-terranean hidden room
  • Geiri Smart for amazing cocktails, sit at the bar!
A pineapple mule-inspired drink at Geiri Smart
  • Mikkeler & Friends bar for great beers, cool ambiance, and interesting artwork
  • Pablo Discobar for quirky, funky, well-done tackiness that makes for quite the experience. They have amazing bar tenders — Ask for Ivan!

It’s clear Reykjavik has a lot to offer. Don’t hesitate to leave questions in the comments, and if you have something you think should be added to the list, let me know!

Skál and happy eating!

Instant Gratification


I felt compelled to write about this…and I’m not sure why, since I don’t spend much time on my blog these days, and I seldom write about personal matters, but I think this is good.

In an age of instant gratification, and creating extremely busy lives for ourselves, I decided I would start taking 8 solid minutes in the morning to make a bowl of steel-cut oatmeal. Butter, a dollop of fruit preserves, and a dash of Maldon sea salt flakes. Why?

Things are always better when they take time. And…well, quite frankly, I was going from waking up to working almost instantaneously and that wasn’t working for me.

So, I started boiling water, stirring oats, and waiting… and I realized something. In those moments of waiting (and I do mean waiting…no aimless scrolling while I waited), I watched the water boil; even though I have an electric kettle that can easily boil the 3-quarter cup of water I needed – and reflected on the previous day and brainstormed my day ahead. It was almost a form of meditation. I took in the beauty of the “old” style of making oatmeal (“stir frequently”), was grateful that in that moment, I had one goal. Nourish myself, both physically and mentally.  Now, I’m not saying I never ate breakfast before, but when I did, it was usually spooning  yogurt as quickly as I could, or warming up some quiche frozen from the morning before. I rarely waited for the proverbial “pot” to boil. I’d feed the dog, kiss my husband goodbye, and I’d visualize all that was on my to-do list for the day as I got dressed and started my day. And now? Now I see why people make coffee and sit down with a newspaper (or at least they used to!). Maybe before meditating became trendy, that was how people enjoyed the moment.

My goal: make more “oatmeal” in life. Create moments for myself where I’m not rushing to cross things off my to-do list and doing things as quickly as I can, but rather, focussing on what I can learn about myself and the situation by being in it. I’m not saying you have to start making oatmeal, but try to remember that good things take time. Instant gratification is expected, but often creates frustration when things don’t happen as quickly as they could, or don’t happen the way they “should.” Make “oatmeal.”  Take time for yourself each day – morning, noon, or night.

You won’t regret it.

Editorial Calendar Google Doc Template


Creating an editorial calendar for your social content strategy is extremely important. Not only does it help you stay organized, but it paints a more clear picture of the strategy as a whole. You can very clearly see what is upcoming, sort by date, see images in-line, sort by approval status, and so much more.

I’ve been asked to share my template for my Google Doc Editorial Calendar, and since I’m such a nice person (wink wink), I thought I’d embed it on my blog, here, to share with anyone who would like it.

If you have questions, feel free to leave them in the comments. It’s pretty simple. There are directions for adding photos into the cells, and very clear column titles that you can completely customize based on your client and the needs for their content.

To find the template on GoogleDocs, click here.

Daily Twitter Chat Schedule


There are a lot of ways to grow and engage your twitter followers, and one of these ways is to jump in and participate in some really engaging “chatrooms,” if you will, that are meant to twitter chat schedulelink like minds and start a conversation. Since we’re not in the 90’s, “chatrooms” now exist outside of AIM or IRC, and in the form of public conversations grouped together by the use of hashtags.

Below you’ll find a twitter chat schedule you can use to find tweetchats you might find interesting. This twitter chat schedule is comprised of the conversations I find to be useful or interesting. New chats are added frequently,  so be sure to check back for more!

Twitter Chat Schedule: (PST)


5pm – #JournChat – For the journalists in the twitterverse.

8pm – #Pubmedia – Chat for the public service media producers we know and love.



9:30 am GMT – #TTOT – Travel talk on twitter, simply put!

10am – #AppChat – App leaders can use this time to communicate with users as well as discuss the “App” movement.

12pm – #ExcelHelp – Need help with excel? You’ve come to the right place.

7 pm – #SMManners –  A great chat about the delicate matters of manners in Social Media in the form of discussions and Q&A.

8pm – #Pr20Chat – Weekly discussion about public relations, social media and how technology is making big changes.

9:30 pm – #TTOT – Travel talk on twitter, simply put!



10am  – #SMChat – All things social media! A fun and engaging tweet chat.

12pm – #JRCchat – All things journalism and digital media. The perfect place for journalists and editors.

12 pm – #OpenDiv – Diversity is among us, but especially when it comes to technology. Come chat!

2 pm – #EmailChat – Users submit both questions and answers related to blogging, online editing and email marketing.

6pm – #BlogChat – Join this chat if you’re a blogger and want to discuss blogging strategies and best practices.

6pm – #WineChat – Because what else do you really want to be talking about on a Monday night besides wine? Nothing.

8pm – #AndroidChat – If you have questions about the Android OS or just want to chat about how much you love it, this is the place!



9 am – #SMMeasure – How do you measure the ROI of social media marketing? Join this tweet chat to get in on the conversation.

10am – #SEOChat – Search engine optimization isn’t going anywhere. Here’s the place to ask questions and get tips from the pros!

10am – #HBRChat – Tweetchat hosted by Harvard Business Review discussing how current issues affect business leaders.

9pm – #Latism – An organization of latinos in the social media space.

9pm – #LBSChat – A chat about location-based social media and tech. Think foursquare, Gawalla and Google Latitude.



2pm – WPChat – A chat between those using and developing for WordPress. Because WordPress rocks!

7pm – #Pinchat – Everything you ever wanted to know about Pinterest.


Know of one that isn’t listed here? Leave it for me in the comments and I’ll be sure to add it!

Creating a Great Social Post


Creating a great post for your social accounts is more than just coming up with a one-liner and hitting “tweet” or “post.” Creating a great social post is all about crafting a mini-article you think will intrigued your audience and, more importantly, that will bring value to your audience. With that said, I’ve put together a step-by-step for creating a great social post.

Research: Get ideas from the web that relate to your brand/topic of choice.  Create your own caption using keywords that are relevant to you/your brand and find or create a strong image/graphic to go with your post.  Try to create content that is unique to your page, and work on developing a voice that can remain consistent among your Page’s posts.

Emailing: Some of us manage pages for other people/companies/brands, etc. This means we’re often emailing posts or uploading posts to an Editorial Calendar for approval by the client.  Sometimes posts are fine as is, and you get quick approval from the client, other times, you go back and forth talking about images or giving feedback on verbiage. If you’re posting for yourself though, this step isn’t necessary. Unless, of course, talking to yourself is part of your “process.” I don’t judge. 😉

Graphics: Spend some time finding an image (or several if you’re doing a photogrid or side-by-side graphic) and then I import it into Photoshop or Keynote (which is quick and easy for adding borders or text) in order to put the images together into a graphic. Screenshot that baby and you’re done with this step. If you’re pulling an image from the web, make sure you have the rights to use it. Otherwise, use an image you own or invest in quality stock images. Graphics are important for the post, so make sure it’s intriguing, high quality, and fits your caption. Be flexible and tailor your caption to fit the image, it’ll make a big difference in the reception of your post.

Posting: Format the post specifically for each platform. For Facebook, your posts can be slightly longer and be sure that if you’re @tagging pages or people, you’re facebook_twitter_logo_combo1tagging the proper pages, with the highest number of followers, and that are Verified, if applicable.

Then, replicate the same process on Twitter for the same post.  Most of the time, you’ll have to reformat the post for Twitter as you’re only given 140 characters. This means you’ll create an entirely new post, or make it into 2 or even 3 shorter posts. When you have a strong image, make sure  to leave enough characters (23 character per photo) for an image to be uploaded into your post.

Proof read: Before publishing your artfully crafted post, give it a once-over. There’s nothing worse than publishing a typo-d post and having to repost it. Or worse, leaving it up for the world to see.

Hit post! After posting, give yourself a moment to make sure the post is Live and looks good.
Have questions/Feedback? Tweet me: @miataylor

How I got into Celebrity Social Media Marketing


Screen Shot 2014-03-14 at 12.21.14 PMOk, it’s been a while since my last blog post, but when you’re managing everyone else’s social profiles all hours of the day, 7 days a week, it’s hard to want to buck up and do your own sometimes. BUT, so many people have requested this blog post, that I thought I’d sit down and do it already. Currently, I’m hovering somewhere between Seattle and Los Angeles at about 30K feet and I’ve given myself some time to finish this post. Why, and HOW did I get into Social Media Marketing for Celebrities.

A long time ago on a social network far far from here, I had a blog on LiveJournal. And while I’m sure far fewer people were reading my blog posts than I’d like to have admit at the time, it didn’t stop me from writing both creative and personal pieces. I key-worded my posts, added photos and did everything I could to get people to my blog. This was way before Twitter though, so things were a bit different.

Screen Shot 2014-03-14 at 12.19.48 PMLet’s jump to 2006. I set off on a Semester at Sea, sailing from port to port for 103 days. We covered 12 countries in that time and I spent a lot of my down time writing, disconnected from the world, the internet, and my family. I’d connect to the unreliable on-ship WiFi for just long enough to publish my pre-written blog post and send a few emails to family and friends back home. I still didn’t have Twitter to promote my blog posts, so I did a lot of sharing through Facebook and email.

Come 2007 though, I returned home, unpacked and headed out for a movie with my mom when an electrical issue sparked a house fire that caused 90% loss of our belongings. I started to write more about that, the experiences I was having, and what I was learning from losing everything. I decided to start over. I decided I no longer wanted to be a Psychology major, and that New York just wasn’t the city for me.

In 2008, I started by buying my domain, tweeting often, creating a website for my travel/food/social media posts. That lead to my ventures into “Earned Media,” SEO, and “Online Reputation Management” for Wingman Media, an LA-based marketing agency.  After about a year hiatus from traditional “education”, I Screen Shot 2014-03-14 at 12.25.47 PMtransferred to Pepperdine University to Major in Communications with an emphasis in Journalism. I kept my freelance clients and brought on new clients. I worked 30 hrs a week and maintained 15-18 Units. Don’t ask me how I managed a social life, because I have NO idea, but I did!

I kept up with my personal social profiles, blogged a lot about the things I was passionate about, and went to a LOT of events of all kinds. I handed out my cards, connected with people afterwards, and grew my client-base. I did that for 2 more years, all while attempting to graduate in a timely manner. Taking a year off after a semester abroad meant that I had to make up for “lost” time. In reality, it taught me a lot, and I wouldn’t take it back. It wasn’t until 2010 though that I took a full-time employed position. I had loved the flexibility I was able to have to continue my travels and studies while managing my own clients, but I got an offer I couldn’t refuse.

I was on Twitter when an acquaintance I’d met at an event for Yelp contacted me saying the start-up she was working at was looking for Social Media Managers to manage celebrity profiles, and that I was a perfect fit. I scheduled a meeting with the team members at TheAudience at the William Morris Endeavor offices in Beverly Hills, and landed the job. I was then part of  a nine-person team running anywhere from 5-15 celebrities pages at a time. It was a fun, challenging rush and I loved the group I was working with. As the company grew from nine to 50, roles shifted, teams were split up and divided by genre of client, and after a year I wasn’t feeling like it was the permanent job I had wanted it to be. I LOVED the people, but wasn’t able to find a niche I was REALLY passionate about. A few months after leaving the company, I was approached by my former boss and was asked if I’d have the bandwidth to take on some of the clients they weren’t able to manage themselves either because of conflicts of interest or other reasons. I couldn’t pass up that opportunity either, so I added their clients to my then current client roster. 4 years later and I’m doing Celebrity Social Media Marketing.

Some may say I hit a lucky streak and was in the right place at the right time, but I like to think that making smart choices and putting myself in front of the right people was the real reason I got the opportunities that I did. In any case, I love what I do, and although it can be demanding and stressful at times (especially during Awards season or Fashion Week) it gives me the flexibility to work from anywhere in the world that I’d like to be.

Nowadays, I’m in between Los Angeles and Seattle every month or so, traveling and exploring for the best food spots to share with my Twitter friends and loving life. Oh and I manage to take a lot of photos in between exploring Seattle and being in LA.

Top Tips For Twitter


It’s about time I published another blog post, between clients and summer travels, I’ve slacked off completely on blog posts. When thinking about a topic to share, I decided that while some of my readers are well-versed in the area of Twitter and Social Media, many aren’t, but want to know some of the Do’s and Don’ts of the social network. Here are my top tips for twitter:

1.  Your niche. Whatever it is that you’re interested in, or whatever you’re looking to promote on Twitter, become part of that niche. Find Hashtags surrounding that niche and follow others talking about similar things. Engage with others interested in the same things you are.

Ex: Mine are Social Media Marketing, Travel, Wine/ Food.
Social Media: I Tweet, RT, and reply to tweets on this subject and people will either reply with their 2 cents or RT.
Travel: I don’t travel as widely around the world now as I used to, so I mainly follow other travelers, share photos/experiences, and use it as a means to engage with other travelers.
Food/Wine: I am a big foodie, and most of my followers know that. I often post photos of food on Instagram and will post it to twitter as well.

2. Personality. Show it. It’s ok to be yourself, let your guard down, and engage with people on twitter. In fact, it’s encouraged, however, you’ve got to have some kind of filter. We don’t want to hear about your every move throughout the day. Be informative.

3. Automating! People, the WORST thing you can do for your social presence, other than ignore it completely, is to automate direct messages and automatically post your Facebook posts on twitter. Because Twitter only allows for 140 characters, posts from Facebook are truncated on Twitter, making it look unprofessional and lazy.

I wish I could remember who said it, but I read someone say once “I feel like I’ve just lost the lottery when I follow someone and get an auto DM right afterwards.” Some of us use our DM to communicate and touch base with followers, so getting auto-DMs about a new book release is just spam that we have to take the time to delete. If you’re going to promote something, doing it in real time is far more effective and makes you look less like a bot.

4. Consistency: This is key. Posting 9 tweets back-to-back within 10 minutes and then going on hiatus for 2 weeks isn’t as respected within the “twitterverse” as being consistently vocal is. That said, it’s difficult to manage your own social accounts (that’s why celebs hire someone like me! Ain’t no one got time fo ‘dat!)

5. Know yourself. Your twitter bio says a lot to people in a short time. Mashable recently posted an article on how your bio can affect being “followed” by other users, and while it’s not fool-proof, it’s great advice. The gist of it is to know that people make a decision to follow you within a few short seconds. Put your best foot forward.

Bonus: Here’s a glossary for all of Twitter’s jargon. It’s not one of my top tips for Twitter, but it’s extremely helpful!

Next blogpost, I’ll be sharing some of the links and resources I send to friends and family when they ask for help with learning about Social Media!

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